The importance of a logo for your business

Have you realized that you’re able to instantly identify a business by looking at its logo, even if their name isn’t a part of the logo? Perhaps you’ve noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you’ve never heard of the business before. Symbols are a succinct and efficient way of communicating information about your business. A logo is an important part of your company’s brand, and makes a significant impact on a company’s public perception.  In fact, a logo is one of the most important branding investments a business can make.

Why do I need a logo?

Having a professional looking, well designed logo builds trust. Potential customers are more likely to do business with you if you have a well designed logo. If your logo looks like it was designed in Microsoft Word, people will question how well you are able to deliver your core business products/services.

What should a good small business logo contain?

Make the text part of your logo super clear and readable

While many small businesses think their brand is going to be the next Coca Cola or McDonalds, in reality when you’re starting out with your logo, one of the most important characteristics is that the text of your company name is clear and easy to read at a distance, as it may appear on vehicle signage, building signage, posters or some other place where the logo is seen at a distance.

Can We Help You?

We’d love to! Whether your business has never had a logo before, or you’d like to revamp an existing logo, Chrysalis will consult with you to get a sense of what you, the customer, want and what your brand needs. We work to consolidate these two ideas into one finished product that you can be proud of.

We know how important logo design is for businesses and our team stands ready to provide you with a beautiful representation of your brand. Please access our contact page to send us a message. We’d love to hear from you!